MEET THE ARTIST

CRAFTING DIGITAL IMPACT

CRAFTING DIGITAL IMPACT

CRAFTING DIGITAL IMPACT

CRAFTING DIGITAL IMPACT

I transform complex data into intuitive products that drive growth. With over a decade of expertise in UX strategy and visual arts, I bridge the gap between business goals and elegant user experiences.

I transform complex data into intuitive products that drive growth. With over a decade of expertise in UX strategy and visual arts, I bridge the gap between business goals and elegant user experiences.

+10

YEARS OF

EXPERIENCE

+10

YEARS OF

EXPERIENCE

+46

PROJECTS

COMPLETED

+46

PROJECTS

COMPLETED

+20

DIVERSE INDUSTRIES

IMPACTED

+20

DIVERSE INDUSTRIES

IMPACTED

Lineage.finance

STUDY CASE

Lineage.finance

STUDY CASE

RECENT
PROJECTS

RECENT
PROJECTS

RECENT
PROJECTS

RECENT
PROJECTS

Win It All

High-speed betting platform optimized for user engagement through real-time analytics and immersive mobile UX.

Win It All

High-speed betting platform optimized for user engagement through real-time analytics and immersive mobile UX.

Avianca

Customer-centric mobile redesign streamlining the travel journey with frictionless booking and digital transformation.

Avianca

Customer-centric mobile redesign streamlining the travel journey with frictionless booking and digital transformation.

Veracity

Unified EdTech governance SaaS streamlining digital tool lifecycles and driving 300% ROI for K-12 school districts.

Veracity

Unified EdTech governance SaaS streamlining digital tool lifecycles and driving 300% ROI for K-12 school districts.

WORK
EXPERIENCE

WORK
EXPERIENCE

WORK
EXPERIENCE

WORK
EXPERIENCE

OurKids Media

Spearheaded digital experience strategies by implementing responsive web solutions and modernizing brand assets to ensure high-quality, accessible interactions across all digital platforms.

June 2024 – Present

Zaga Labs

Built and scaled a comprehensive design system from the ground up for a robust property management platform, ensuring visual consistency and WCAG accessibility while streamlining the hand-off process between design and engineering.

April 2023 – June 2024

Tata Consultancy Services (TCS)

Optimized the enterprise-level UX for Avianca Airlines, identifying key interaction opportunities through benchmarking to enhance the passenger travel experience. Collaborated with global engineering teams using Agile Scrum to deliver scalable design systems and ensure visual consistency across all digital platforms.

May 2021 – August 2022

Dualboot

Directed the user-centered design for diverse web and mobile applications, including Win It All and Event Connect. I specialized in translating complex business requirements into high-fidelity prototypes and interaction models that aligned with latest industry trends and competitor standards.

March – August 2022

PREMIUM
TOOLS

PREMIUM
TOOLS

PREMIUM
TOOLS

PREMIUM
TOOLS

Figma

Design Tool

Adobe Creative

Design Tool

Gemini

UX Research

Maze

UX Research

Claude

AI-Assisted Strategy & UX Writing

Cursor

AI-Powered Development

Jira

Productivity Tool

Notion

Productivity Tool

Designed with ❤️ by Chris Atehortua ©2026