year

2021

role

UX/UI Designer

tool

Figma

MEET THE ARTIST

WIN IT ALL
THE GAMING REWARDS ECOSYSTEM

WIN IT ALL

THE GAMING REWARDS ECOSYSTEM

WIN IT ALL
THE GAMING REWARDS ECOSYSTEM

WIN IT ALL
THE GAMING REWARDS ECOSYSTEM

GameTech

GameTech

SportsTech

SportsTech

B2C Platform

B2C Platform

WinItAll was born from a clear but ambitious vision: to bridge the gap between casual competitive gaming and tangible real-world rewards. Unlike redesign projects with legacy data and existing frameworks, this venture started entirely from a blank canvas.

WinItAll was born from a clear but ambitious vision: to bridge the gap between casual competitive gaming and tangible real-world rewards. Unlike redesign projects with legacy data and existing frameworks, this venture started entirely from a blank canvas.

As the Senior Product Designer leading the product's UX/UI strategy, my mission was to transform an early-stage business concept into a fully functional, high-fidelity Minimum Viable Product (MVP). This required defining the core user experience, structuring the information architecture, and establishing a scalable design system from day one.

As the Senior Product Designer leading the product's UX/UI strategy, my mission was to transform an early-stage business concept into a fully functional, high-fidelity Minimum Viable Product (MVP). This required defining the core user experience, structuring the information architecture, and establishing a scalable design system from day one.

Overview & The Challenge

01

THE DUAL
CHALLENGE

THE DUAL
CHALLENGE

THE DUAL
CHALLENGE

THE DUAL
CHALLENGE

Balancing immersion with clarity

The real estate investment process was historically fragmented and manual. Investors had to juggle disconnected silos—banks, insurance, and property managers—leading to high cognitive overload and a 30-60 day closing cycle.

Building immediate trust

A massive disconnect existed between investment education (knowing what to do) and implementation (actually doing it).

See User Journey

UX Strategy & Architecture

02

MAPPING THE
PLAYER'S JOURNEY

MAPPING THE
PLAYER'S JOURNEY

MAPPING THE
PLAYER'S JOURNEY

MAPPING THE
PLAYER'S JOURNEY

Building a platform from 0 to 1 meant managing ambiguity and ruthlessly prioritizing core features. The goal wasn't just to design screens, but to map an ecosystem that felt intuitive to a first-time user. By collaborating closely with stakeholders, we isolated the essential pillars for the Minimum Viable Product

Building a platform from 0 to 1 meant managing ambiguity and ruthlessly prioritizing core features. The goal wasn't just to design screens, but to map an ecosystem that felt intuitive to a first-time user. By collaborating closely with stakeholders, we isolated the essential pillars for the Minimum Viable Product

Frictionless Discovery

Enabling players to find, filter, and understand active tournaments effortlessly.

Seamless Inscription

Eliminating complex setup steps so players could join competitions instantly.

Transparent Progression

Designing clear visual indicators for live match status, brackets, and reward redemption.

Without legacy data to rely on, I structured the information architecture around a modular dashboard experience. I mapped out comprehensive user journeys in Figma to stress-test how a user would transition from discovery to participation, ensuring that critical data—such as entry requirements, prize pools, and countdown timers—remained accessible at a single glance.

Explore the Prototype

Explore the Prototype

Interact with the high-fidelity designs in Figma to experience the user flow and micro-interactions firsthand.

Open Figma Prototype

Visual Identity & Systems

03

COMPONENT
LIBRARY

COMPONENT
LIBRARY

COMPONENT
LIBRARY

COMPONENT
LIBRARY

Crafting the Dark Mode UI and Component Library

Component Library

Let's go to the next project.

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